Skip to content

möbelfertigung. When B2B must become B2C.

Technical article from möbelfertigung

Xtentio consultant Christian Hepp writes about the topic in the möbelfertigung article.

Who determines the sales success of a product? Undoubtedly the customer. But how well do furniture manufacturers really know their customers? How well do they understand their wants and needs? Above all, how can this knowledge be integrated into a successful digital strategy?

Xtentio consultant Christian Hepp sheds light on these issues in his article, "When B2B Must Become B2C.

To learn more about the importance of customer focus in the furniture industry and how you can make your business more successful, read the full article in the latest issue of möbelfertigung.


Go to the article:


Interview: Sustainable process improvement in international product data management at WILO SE

May 6, 2022

Erfolgreiche Einführung eines Produktdatenmanagements

Video: Why a PIM System is the central element of the data supply chain

October 12, 2020

"Why a PIM system? Can't an ERP do that too? The difference is that PIM systems manage product information differently. I then have technical properties much much finer, so they're also more findable and searchable."

Simply change your perspective

March 15, 2021

Digital transformation is gaining momentum right now. And there are companies that are digital pioneers and have weathered the crisis comparatively better than you. That's where a change of perspective can help you pick the right actions and strategies from the many options available.