With our holistic digital audit, we determine the digital maturity level of your company and draw up an action plan for necessary improvements. As part of this analysis and recommendation for action, we identify the digital strengths and weaknesses of your company and identify opportunities and risks. To get the new digital target images on track, we work together to develop a digital roadmap.
The basic prerequisite for digital customer touchpoints such as online configurators, e-commerce stores, or channel feeds to marketplaces like Amazon is complete, granular, and consistent product data. From the creation of the product idea to market launch and product phase-out, the product data information supply chain is a fundamental component of any digitization strategy. It ensures that all relevant systems, channels, and stakeholders receive product data of the right quality, at the right time, and in the right place.
Satisfied, loyal, and returning customers are the key to your business success. Consistently aligning your customer centricity strategy with the customer creates significant competitive advantage and growth opportunities. As the number of customer touchpoints continues to grow rapidly (e.g., online store, social media, point-of-sale), connecting these touchpoints and managing a “golden record” is essential for your customer relationship management, customer communications automation, and the KPI systems that build on them.
Across sales channels and service points such as the online store, point-of-sale, customer hotline, and service center, reliable product and customer data is essential to delivering an outstanding customer experience. Only a product & customer data bundle creates real, digital value for sales and service teams, as well as for the customer. For example: The configuration of a complex product, including pricing and quoting, can be done seamlessly online and the customer gets a solution faster. Plu customer service cases run smoother and quicker as the service team has all the information they need about the product used and the relevant customer information.
Gemeinsam betrachten wir mit Ihnen die beteiligten Felder der „Informationslieferbahnen“. Dies sind neben IT-Systemen und den darin abgebildeten Daten und Schnittstellen vor allem Prozesse und Menschen. Daraus abgeleitet erhalten Sie einen abgestimmten Fahrplan der Handlungsfelder mit klaren Empfehlungen und Einschätzungen zu Zeit- und Budgetbedarf für die Realisierung eines ganzheitlichen Information Supply Chain Managements.